An “iAMMI Girl” dreams
big, works hard and plays even harder. Whether real or imagined, she’s a
world traveler and adventure seeker who has stumbled upon the most
amazing find ever … she’s discovered her true self, her own style and
fully owns the power of that discovery in her unique way. There’s
nothing she can’t do, and she knows it.
Shop iAMMI brings this worldview of style and fashion right to your living room, with the ultimate online boutique shopping experience.
2010, founder Deaven Reese started a Style.ly store under the name
‘ShopWithDeaveny’ selling a high value, low cost selection of vintage
and new pieces. In just a couple years, the online following had grown
to more than 31,000 and the demand for an exclusive online boutique was
Deaven answered the call with
ShopiAMMI.com, a rapidly growing go-to source for international style.
The boutique offers both new and vintage clothing, shoes, and
Who shops iAMMI?
online shopping experience is for the woman of any age who dances to
the beat of her own drum. She knows herself and her style better than
anyone. She’s wildly confident and has tapped into the power that comes
with self-awareness. She doesn’t just shop brands, she spots a look that
speaks to her. She doesn’t care if it costs a million bucks or a few
pennies, she cares how she feels when she puts it on. The statement she
wants to make when she walks in a room is … take it or leave it,
Shop iAMMI buyers search the
world over for pieces you won't find anywhere else—from vintage
boutiques to runways—there’s something for everyone.
Because an iAMMI
Girl likes to keep it simple, we’ve made our online boutique easy to
navigate. Check out what’s old, what’s new, and what others will want to
borrow in every hue. Read our blog for interviews and special features,
chat with us on Facebook or Twitter, or just hang out to be inspired.
Sign up for our newsletter to get a weekly update of what’s new and hot, get invited to an IAMMI special event and be the first to hear about our fabulous sales!
What’s in a Name?
In case you’re wondering, the name iAMMI
is a play on the words “I Am Me,” symbolizing the freedom to be
yourself, own your brand and the power of self-discovery. Pronounced
[I-am-i] with the same articulation as the city Miami, we also don’t
mind if the fresh, free, fun-in-the sun sexiness and modernistic style
of Miami Beach comes to mind when you think of us. So, when you visit
the site, we encourage two things – be you and have fun!
About Founder, Deaven Reese
A commercial and print model on and off since the age of 7, Deaven Reese embraced her passion for hair and fashion early on.
a national print ad for Kmart and local commercials under her belt by
the age of 16, there was nothing left to accomplish except hands on
retail experience. Deaven spent her last two years of high school
honing her retail and styling skills at Man Alive, an urban clothing
retail chain, where she became sought after for her styling talent and
was fast track promoted to store manager.
the past nearly decade, Deaven has found success in an urban modeling
and acting career, with print ad work, commercials, music video
appearances and movie cameos. She has also worked as a stand in on BET
(Black Entertainment Television) programming and worked behind the
scenes on the network to gain valuable styling experience.
what started as a hobby of finding great fashion deals for friends has
helped lead Deaven Reese back to her first love – fashion – and realize
the dream of one day owning her own boutique. Her dream of bringing
eclectic worlds of fashion together and made accessible to everyone has
become a reality with the 2012 launch of Shopiammi.com, an exclusive
online clothing, shoes and accessories boutique.